about Arjen and Petra

born and based in the Netherlands, working in EU, MENA AND ASIA

Let us introduce our two experts. Both are born and based in the Netherlands and working in the European Union (EU), in the Middle East and North Africa (MENA) region and in Asia.

ARJEN JAARSMA is a Public Transport Expert with more than 20 years of experience in public transport. He provides consulting services for public transport projects and is specialised in:

  • Public Transport Strategies;
  • Risk Management for public transport systems;
  • Finance and Governance of public transport systems;
  • Bus Rapid Transit (BRT) and Electric Buses.

Arjen assists you in the decision-making process. He converts mobility trends and your ideas into concrete business strategies. He assesses transport model output to develop a solid vision and strategy for the public transport system, including route networks which meet passengers’ demands.

Arjen advises about the best transport mode for your city, develops solid business models – including appropriate financing mechanisms for new investments – and advises about the best governance model for your city. If applicable, this includes the setting up of a Public Transport Authority and the introduction of public service contracts. Furthermore, he gives substantiated answers to questions like ‘Electric, CNG or diesel buses?’, ‘How to start with eBRT in our city?’, ‘What is the Road Map towards a positive business case of our public transport system?’ and ‘How to control the risks associated with public transport operations?’.

Arjen has worked as a self-employed consultant for Modasti Consulting since August 2016. He is also the founder of the company. Between 2013-2015, Arjen worked for Go! Groen ov (a Dutch start-up which aimed to become the first fossil-free public transport operator in the world). Before that time, he worked for the international consultancy Balancia and other consultancies in the field of passenger transport policies. He started his career more than 20 years ago with working for two public transport operators and the Municipality of Amsterdam.

View Arjen Jaarsma's LinkedIn profile View Arjen Jaarsma’s profile

PETRA VAN DEN BOORN is a Risk Management Expert with more than 25 years of experience in finance, auditing, governance and risk management. She holds several professional qualifications: Chartered Accountant (RA), Executive Master of Finance and Control (RC) and Certified Internal Auditor (CIA).

Petra provides consulting services for public transport projects and is specialised in:

  • Risk Management for public transport systems;
  • Finance and Governance of public transport systems.

Petra is an enthusiastic consultant who assists you in the development and implementation of an integrated risk management system for public transport authorities and operations.
She advises about all governance and finance aspects of public transport systems. She has hands-on experience with the development of business plans for public transport operations.

Petra gives substantiated answers to questions like ‘What is the Road Map towards a positive business case of our public transport system?’ and ‘How to control the risks associated with public transport operations?’.

Petra has worked as an associated consultant for Modasti Consulting since January 2019. Besides that, she has been serving the Dutch market as a self-employed consultant at Bewust Risicomanagement since June 2016. Between 2006-2016, Petra worked as manager of the Internal Audit Department of a national health insurance company and for a Dutch start-up in the public transport sector. Between 1990-2006, she worked as a Financial Controller for a health logistics company and as a financial auditor at KPMG.

View Petra van den Boorn's LinkedIn profile View Petra van den Boorn’s profile

ARJEN has project references in the Netherlands, Europe and Asia (including the Middle East). He was born in Amsterdam in 1967 and holds a master’s degree in urban and transport planning (University of Amsterdam). PETRA has several project references regarding risk management, governance and auditing. She was born in the Dutch city of Heerlen in 1972 and studied at Nyenrode Business University.

Curious about our services, reference projects and publications? Please check the three next pages (here, here and here) of this website. Or go directly to the contact page to read how to inquire detailed CVs and information about our attractive fees.