about us

born and based in the Netherlands, working in EU and MENA

Let us introduce ourselves. We are both based in the Netherlands but we work in a broader geographical area: the European Union (EU) plus the Middle East and North Africa (MENA) region.

ARJEN JAARSMA: “I am a Public Transport Expert with more than 20 years of experience in public transport. I provide consulting services for public transport projects and I am specialised in:

  • Public Transport Strategies;
  • Bus Rapid Transit (BRT) and Electric Buses;
  • Finance and Governance of public transport systems.

As a strategic and innovative thinker, I assist Public Transport Authorities and Operators in their decision-making processes. I have broad insight into global developments in the transport sector and I have practical experience with public transport policies in the EU and the MENA countries. I also have experience in writing texts for Bus Service Bids and Rail Franchise Bids.

Converting mobility trends and your ideas into concrete business strategies for your region, city or transport contract, I assist you in the decision-making process. I assess transport model output to develop solid – and financially sustainable – networks which meet passengers’ demands. I advise about electric buses, BRT and urban rail. Analysing tender documents and Public Service Contracts are my speciality.

I am familiar with EU Regulation 1370/2007 (Public Service Obligation Regulation) and with transport governance reforms in the Netherlands, Turkey and the United Arab Emirates. I also have good insight into metro, tram and bus networks in many cities around the EU and the MENA region.

I was born in Amsterdam in 1967 and I hold a master’s degree in urban and transport planning (University of Amsterdam). I live in ‘s-Hertogenbosch, a city in the south of the Netherlands.

View Arjen Jaarsma's LinkedIn profile View Arjen Jaarsma’s profile

PETRA VAN DEN BOORN: “I am a Risk Management Expert with more than 25 years of experience in finance, auditing, governance and risk management. I provide consulting services for public transport projects and I am specialised in:

  • Finance and Governance of public transport systems;
  • Integrated Risk Management for public transport systems.

As a strategic and passionate consultant, I assist Public Transport Authorities and Operators in their decision-making processes. I have broad insight into financial and risk management developments in the semi-government sector and I have practical experience with setting up a new public transport operator in the Netherlands. I am also the author of a book about Integrated Risk Management.

Analysing your risks and opportunities, I assist you in the decision-making process. I analyse budgeted and realised revenues and costs and I give advice about the ideal risk profile for your region, city or transport contract. Developing the right risk appetite – in order to increase revenues – is my speciality.

I was born in the Dutch city of Heerlen in 1972 and I studied at Nyenrode Business University. I hold several professional qualifications: Chartered Accountant (RA), Executive Master of Finance and Control (RC) and Certified Internal Auditor (CIA). I live in ‘s-Hertogenbosch, a city in the south of the Netherlands.”

View Petra van den Boorn's LinkedIn profile View Petra van den Boorn’s profile